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2022 Week 29: Beauty Brand and Product Launches

Published July 21, 2022
Published July 21, 2022
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This week celebrity is the word, with several big names making their way into each category. In retail, Jessica Alba's brand Honest Beauty has expanded to Ulta Beauty, with a dive into skincare. In Brands, Ashley Tisdale's wellness debut Being Frenshe has arrived to show consumers that wellness is a journey, not a destination. Ipsy is collaborating with singer Alicia Keys for their latest Glam Bag drop, Jeffree Star has entered the self-care category, and Ariana Grande has dropped Chapter 4: Out of Body for her brand R.e.m Beauty. In products, all focus on summer, with body oils and moisturizers for the hotter months making their way to the shelves. Here's what else is happening in the industry:RETAIL

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